![]() ![]() But in 2007, Netflix began streaming content online, and gradually shifted the focus away from its original DVD business. The red envelopes, which have long been synonymous with Netflix itself, littered homes and dorm rooms across the country. Introduced in 1998 when Netflix first launched, the service promised an easier rental experience than having to drive to the nearest Blockbuster or Hollywood Video. Netflix is winding down its DVD business after 25 years (AP Photo/Michael Liedtke, File) Michael Liedtke/AP Netflix is poised to shut down DVD-by-mail rental service that set the stage for its trailblazing video streaming service, ending an era that began a quarter century ago when the concept of mailing discs through the mail was considered a revolutionary concept. “I’ll be sad to see the service go,” McEvoy said.įILE - A Netflix DVD envelope is shown on Nov. The company will continue to accept returns of customers’ remaining DVDs until October 27. marking an end to 25 years of mailing DVDs to members. On Tuesday, Netflix announced it will send out its final red envelope on September 29, 2023. Now, McEvoy is one of the DVD-by-mail holdouts mourning the service’s imminent demise. “Now I have friends who’ve seen my red Netflix envelopes arrive in the mail, and either didn’t remember what they were or couldn’t believe that I still got the DVDs in the mail.” “I remember I was in high school when I first signed up for it, and the concept was so novel, I had to really convince my dad that it was a legit service and not some sort of Internet scam,” said McEvoy, who uses an old Xbox 360 to play his Netflix DVDs. McEvoy, 39, said he’s been using Netflix’s DVD-by-mail service since 2001, just three years after it launched. When Colin McEvoy, a father of two from Bethlehem, Pennsylvania and a self-described film fanatic, wants to watch a Bollywood film or an obscure independent movie, he often turns to Netflix – but not its popular streaming service. ![]()
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